Saint Joseph's University
Communication Studies Major
Birkbeck University of London
August 2016 - December 2016
This Is It TV, Marketing Coordinator — Philadelphia, PA
July 2019 - Present
Execute social media and marketing campaigns (Facebook, Instagram, Twitter, LinkedIn).
Manage client content creation and video production.
Create client promotional materials.
Develop promotional partnerships in order to drive client sales and awareness.
Manage client influencer programs and communicate directly their ambassadors.
Diocese of Pennsylvania, Marketing Communications Coordinator
Philadelphia, PA February 2019-Present
Prepare and update documents for the website launch.
Analyze and create a social media strategy for the Diocese.
Create and implement a new strategy for the email marketing campaign.
The Baddish Group, Public Relations Consultant
New York, NY December 2018 - Present
Update, research, and enhance press lists for various food and beverage clients
Write and send captivating pitches for clients.
The Philadelphia Fashion Incubator, Freelance Marketing Consultant
Philadelphia, PA September 2018 - October 2018, Marketing Intern — Philadelphia, PA: May 2017 - August 2017
Acted as the point person for the check-in process at The Philadelphia Fashion Incubator x Philly Fashion Week fashion show.
Created copy for the day of the event email blast that directly led to increased ticket sales.
Curated social media posts on Instagram, Twitter, and Facebook to promote and illustrate the designers and their events.
Launched strategic plans for designers and the incubator’s social media that increased awareness for upcoming events.
Devised two newsletters a month that increased subscribers by 30%.
Presided over and hired videographers for a social media marketing campaign.
Philadelphia, PA May 2018
Collaborated on a team of externs to create a subscription-based service and successfully presented it to company executives.
Composed our brand, Beat Bin's, mission statement.
Directed task assignment for our creative team of five.
Conceptualized a unique logo for the brand based on the brand's mission.
Devised a launch plan for our new brand; including writing copy and recording a radio spot.
Breslow Partners, Public Relations Intern
Philadelphia, PA September 2017 - December 2017
Formulated polished and engaging press materials and releases for my account, Linvilla Orchards.
Supported five other accounts including Hai Street Kitchen and Misconduct Tavern with a team of eight.
Communicated with local publications, news stations, and bloggers on behalf of clients.
Gained publicity for the orchard through catered email and phone pitches.
Women & Home Magazine, Time Inc. U.K., Homes Department Intern
London, England September 2016-December 2016
Increased daily views by over 2,000 on the department Pinterest page.
Assisted at photoshoots, press shows and with each publication.
Wrote editorial pieces as well as sponsored content for advertisers.
Acted as a liaison for Woman & Home to PR companies and brands for samples and images for the website, Pinterest page, and print edition.
National Society of Collegiate Scholars
Saint Joseph’s Student Alumni Association
Google Adwords Fundamentals Certified
Hubspot Inbound Marketing Certified
Phi Sigma Sigma
Plan and create events
Coordinate committee meetings and members
Devise and present budget proposal
Boost chapter morale.
Saint Joseph's University Weekly Service
Community Partnership Coordinator
Volunteer at St. Rose of Lima tutor children
Liaison between campus ministry, community partners, and volunteers.